The 2025 Sweets & Snacks Expo just wrapped up in Indianapolis, with a record number of products entered this year. Judges had some tough decisions to make on more than 400 items in 12 categories.
With all those delicious options to taste test, there were some standouts in the crowd. These are seven winners from the Most Innovative New Product Awards.
- Best In Show: Belle’s Gourmet Popcorn - Matcha Latte Popcorn. The buttered popcorn from this brand is already a fan favorite, so their kettle corn with “matcha latte magic” and white chocolate drizzle is bound to be good.
- Best Gummy Candy: Nerds Juicy Gummy Clusters. The Strawberry Punch flavor of this sweet treat was the winner and is on its way to being as popular as Nerds Gummy Clusters.
- Best Chocolate: Pop & Sol Coconut Flaked White Chocolate Covered Cashews. People are already obsessed with the Sea Salt & Vinegar Almonds, so they’re excited to try the white chocolate cashews.
- Best Gum / Mint: breathROX Popping Breath Mints - Blue Raspberry. They’re fruity, minty, powered by zinc, and described as “almost like pop rocks.”
- Best Meat Snack: Bavarian Meats Original Lil’ Landjaeger Individually Wrapped Sticks. Made with no artificial ingredients, zero sugar and packed with nine grams of protein per serving.
- Best Salty Snack: Belle’s Gourmet Popcorn - Dubai Chocolate. So on trend with the Dubai chocolate craze, snackers are going out of their way to find this viral flavor. Belle’s is the only brand to win in two categories at the expo.
- Best Savory Snack: Snak Club Ramen Flavored Snack Mix. Joining the Snak Club lineup of Hidden Valley Ranch and Tajin flavors, some fans are grabbing as many bags as they can of the new ramen flavor.
Source: Eat This, Not That