Reese’s tried fooling their fans with an April Fool’s story claiming to go into the sandwich business a couple of days ago, but they are introducing a new PB&J Reese’s Cup flavor for real. The new cups are Reese’s PB&J Big Cups.
A release from the company said “Everything you love about PB&Js and chocolate – now in a Reese’s cup. Fans have been dreaming of a PB&J–meets–Reese’s moment, so we obviously made it happen and we had a little fun along the way.”
The new cups are available in strawberry and grape flavors and are combined with Reese’s signature chocolate and peanut butter. Melissa Blette, Reese’s senior brand manager said “All kidding aside, this was the most obvious next move for us. PB&J is an all-time classic, and Reese’s was always the missing piece – so we fixed it!” The Reese’s PB&J Big Cups are available now at nationwide retailers in standard, king, and snack size multipacks for a limited time only.
Source: Southern Living